Contest & Win $3,500!
Calling All Influencers
The search for Mystic’s next top creator is back for Year Two! After a massive debut, we’re returning to the shores of Mystic for our 2026 campaign—and this time, we’ve streamlined the competition into one high-stakes round.
ThinkMystic.com is looking for one powerhouse influencer to capture the magic of Mystic this spring and summer. Our mission is simple: increase tourism by highlighting the absolute best experiences our town has to offer. We provide the backdrop; you provide the vision.
The Prize: $3,500 Cash
This year, there is only one winner and one $3,500 cash prize. We are looking for the “best of the best”—the creator who can truly make Mystic shine and drive travelers to our coast.
Themes & Deadlines
How to Participate
Influencer Eligibility & Requirements
Minimum Qualifications
- Must have at least 4,000 followers on Instagram, TikTok, or YouTube.
- Must maintain an engagement rate of 3% or higher (likes/comments/views vs. total followers).
- Previous experience creating travel, lifestyle, or food content.
- Must be able to produce high-quality photo and video content.
- All content must comply with content guidelines.
- Content creator must post all content by June 1, 2026
Content Guidelines
- All posts must highlight Mystic’s tourism experiences in a positive light.
- Content must not contain nudity, profanity, political, religious, or socially divisive topics.
- All content must be original.
- All content must highlight Mystic, Connecticut, including but not limited to restaurants, retail, museums, arts, public spaces, culture, art, music, experiences, activities, etc.
- All posts must tag @ThinkMystic, @CTVisit, @VisitEasternCT, and use campaign hashtags (#DiscoverMystic, #ThinkMysticChallenge).
- @ThinkMystic should be tagged as a contributor on all posts.