Contest & Win $2,500!
Calling All Influencers
Are you a travel, lifestyle, or food influencer looking for your next big opportunity? ThinkMystic.com is inviting content creators to participate in an exclusive influencer contest for a chance to win $2,500 while showcasing the best of Mystic, CT!
What’s the Contest About? ThinkMystic.com, with support from the Eastern Regional Tourism District, is hosting two influencer campaigns aimed at highlighting the unique attractions, experiences, and hidden gems of Mystic. Content creators will compete by sharing high-quality social media content that drives engagement and reach. The top-performing influencers will each win a $2,500 cash prize!
How to Participate
Influencer Eligibility & Requirements
Minimum Qualifications
- Must have at least 4,000 followers on Instagram, TikTok, or YouTube.
- Must maintain an engagement rate of 3% or higher (likes/comments/views vs. total followers).
- Previous experience creating travel, lifestyle, or food content.
- Must be able to produce high-quality photo and video content.
- All content must comply with content guidelines.
- Content content creator must complete an enrollment form prior to May 1, 2025.
- Content creator must post all content by the following dates:
- Campaign 1: All content must be posted by May 15, 2025.
- Campaign 2: All content must be posted by June 15, 2025.
- Content creator must provide a summary report on the below dates.
- Campaign 1: Summary must be provided by June 7, 2025.
- Campaign 2:Summary must be provided by July 7, 2025.
- Summary report must contain the following:
- Your follower count at the beginning and end of the campaign.
- Your engagement rate.
- Copies each posts (links to post are acceptable)
- There must be a minimum of two posts per campaign.
- There must be a minimum of one reel per campaign.
- Totals for organic likes, shares, posts views, per post.
Content Guidelines
- All posts must highlight Mystic’s tourism experiences in a positive light.
- Content must not contain nudity, profanity, political, religious, or socially divisive topics.
- All content must be original.
- All content must highlight Mystic, Connecticut, including but not limited to restaurants, retail, museums, arts, public spaces, culture, art, music, experiences, activities, etc.
- All posts must tag @ThinkMystic and use campaign hashtags (#DiscoverMystic, #ThinkMysticChallenge).
- @ThinkMystic should be tagged as a contributor on all posts.